《Globish: How the English Language Became the World's Language (Hardcover)》

《Globish: How the English Language Became the World's Language (Hardcover)》 内容介绍：

From Publishers Weekly Britannia may not rule, but it still presides over the world's discourse, according to this sketchy, triumphalist chronicle of the English language. McCrum (The Story of English), associate editor of Britain's Observer, surveys the latter-day apotheosis of English as the international language, observing Chinese English-language boot camps, Bangalore call centers, and the takeover of Britain's Man Booker prize by non-British novelists. But most of the book is a historical pageant of the English-speaking peoples as they assimilated, conquered, or enslaved foreigners and expropriated words and dialects under the leadership of statesmen/wordsmiths from King Alfred to Churchill and literary geniuses like Shakespeare and Twain. McCrum makes a pragmatic, happenstance case for the international popularity of English: the British Empire and American hegemony spread it around the planet, making it the obvious choice for a globalizing world's lingua franca. But he also advances a grander and less coherent brief for English as the language of individual freedom, democracy, and capitalism, contrasting its contagious, adaptable, populist and subversive spirit with the snobby elitism of French. That's a bit of language chauvinism that no linguistic analysis, especially one as cursory as McCrum's, can sustain. (May) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Product Description How English conquered the world: a Guns, Germs, and Steel argument based on the power of the word. It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language. In this provocative and compelling new look at the course of empire, Robert McCrum, coauthor of the best-selling book and television series The Story of English, shows how the language of the Anglo-American imperium has become the world’s lingua franca. In fascinating detail he describes the ever-accelerating changes wrought on the language by the far-flung cultures claiming citizenship in the new hegemony. In the twenty-first century, writes the author, English + Microsoft = Globish.